The Ultimate Black Friday Checklist
Posted by Zakka Canada on 23rd Oct 2024
- Stock Analysis
- Review previous year's sales data
- Identify best-selling categories
- Check current inventory levels
- Plan stock quantities
- Order additional packaging from suppliers such as Zakka Canada
- Special Orders
- Place orders for predicted high-demand items
- Arrange early delivery dates
- Secure backup suppliers
- Consider limited edition pieces
- Campaign Development
- Design promotional materials
- Plan email marketing campaigns
- Segment your list
- Set up personalized drip campaigns through email and SMS
- Create social media content calendar
- Prepare website banners
- Run social media ads, retargeting, etc.
- Sale Prep
- Define discounts (incentives)
- Plan doorbusters
- Create bundle or collection offers
- Design loyalty rewards
- Set up early bird specials
- E-commerce deals
- Training Sessions
- Review sales techniques and ensure your team is knowledgeable on every piece
- Practice crowd management
- Learn new promotions
- Security protocols review
- Customer service refresher
- Scheduling (you want to make sure you have enough staff to manage an influx of customers)
- Visual Merchandising
- Design window displays
- Display products in a eye catching and attractive fashion.
- Plan store layout
- Create promotional signage
- Set up feature areas
- Organize storage areas
- Security Measures
- Test surveillance systems
- Check alarm systems
- Review emergency procedures
- Secure valuable displays
- Coordinate with mall security
- Website Readiness
- Test website load capacity
- Update product pages
- Check payment systems
- Test mobile responsiveness
- Set up backup servers
- Ensure the banners and website tones reflect the season
- Leverage the website as a promotional and educational tool
- POS System
- Update pricing
- Test promotional codes
- Check receipt printers
- Verify inventory sync
- Launch Early Marketing
- Send preview emails
- Post social media teasers
- Display in-store signage
- Activate SMS campaigns
- Update Google listings
- Inventory Management
- Complete final counts
- Organize stockroom
- Label clearance items
- Set up express restocking
- Prepare display backups
- Store Setup
- Deep clean store
- Install displays
- Position signage
- Set up queue areas
- Check lighting
- Ensure the store temperature is comfortable
- Store Readiness
- Final inventory check
- Staff briefing
- Security walk-through
- Equipment testing
- Clean displays
- Customer Experience
- Set up refreshments
- Prepare gift wrap station
- Check fitting areas
- Test music system
- Review and display return policy
- Collect customers emails and phone numbers in exchange for a free gift or discount
- Early Morning Setup
- Staff arrival times
- Morning briefing
- Display final check
- Security positions
- System startup
During the Sale- Operations Management
- Regular stock checks
- Staff rotation
- Security monitoring
- Customer assistance and support
- Display maintenance
- Customer Service
- Express checkout
- Gift wrapping
- Product information
- Return policy
- Special requests
- Create a positive and fun customer experience with music and smiling faces.
7. Post-Black Friday
Analysis & Review
- Sales Analysis
- Review sales data
- Compare to projections
- Identify top sellers
- Calculate conversion rates
- Assess promotion success
- Customer Feedback
- Collect testimonials
- Review complaints
- Survey responses
- Social media feedback
- Review staff observations
8. Special Considerations for 2025
-
Digital Integration
- Online-Offline Integration
- Click and collect service
- Digital queuing system
- Mobile checkout options
- Virtual try-ons
- Digital receipts
- Social Media Engagement
- Live streaming deals
- Instagram shopping
- Facebook live events
- TikTok promotions
- Pinterest campaigns
Customer Experience
- Enhanced Services
- Virtual consultations
- Private shopping slots
- Express sizing
- Custom orders
- Gift registries
Success Metrics
Key Performance Indicators
- Sales volume
- Average transaction value
- Conversion rate
- Foot traffic
- Online traffic
- Customer satisfaction
- Staff performance
- Inventory turnover
- Marketing ROI
- Customer retention
Emergency Procedures
Common Scenarios
- Technical Issues
- POS system failure
- Internet outage
- Power failure
- Website crashes
- Payment processing issues
- Customer Service
- Dispute resolution
- Return procedures
- Price adjustments
- Stock availability
- Special requests
Follow-Up StrategyPost-Event Marketing
- Customer Retention
- Thank you emails
- Future promotions
- Loyalty rewards
- Holiday previews
- Special invitations
- Data Analysis
- Sales reports
- Customer feedback
- Staff feedback
- Inventory analysis
- Marketing effectiveness
- Customer Retention
- Online-Offline Integration
- Operations Management
It’s the most wonderful time of the year and consumers have their wallets out. Their love language? Jewelry.
Whether it's casual or exquisite this guide will walk any jeweler through the process of maximizing the holiday season, specifically Black Friday which falls on Friday November 29th, 2024.
Pre-Planning (1-3 Months Before)
Inventory Preparation
Marketing Strategy
2. One Month Before
Staff Preparation
Store Preparation
3. Two Weeks Before
Technical Preparation
Customer Communication
4. One Week Before
Final Preparations
5. Day Before
Last-Minute Checklist
6. Black Friday Operations